We draw on over 16 years experience in collaborating as a partner to the Jewish Community including engagement with:
- Partnership between Cedars-Sinai, Hebrew Union College and the Kalsman Institute of the HUC-JIR
Jewish Wisdom & Wellness: Week of Learning – April 21-27, 2013 –
CHECK OUT our LEGACY WEBSITE
www.JewishWisdomandWellness.com
Responsible for IDENTITY development, BRANDING, LOGO development, WEBSITE, SEO and SOCIAL media and more!
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- 2 universities including American Jewish University/University of Judaism and Hebrew Union College
- 20+ Jewish-owned non-profit foundations including The Oscar Litwak Foundation
- 45+ synagogues – rebranding/revamping websites + membership & donor relations campaigns
Stephen Wise Temple (Los Angeles, CA); Temple Beth Hillel – (Valley Village); Congregation Kehillat Ma’arav (Santa Monica, CA); Beth Yeshurun Day School (Houston, TX); Abraham Joshua Heschel Day School (Northridge, CA); Valley Beth Shalom (Encino, CA); Temple Israel (Minn, MN); Temple Beth Sholom (Tustin, CA); Temple Isaiah (West Los Angeles, CA); Congregation Beth Am (Los Altos, CA); Anshe Emet (Chicago,IL); University Synagogue (Brentwood, CA); Congregation Beth Torah (Torrance, CA); Congregation Beth Israel (Vancouver, BC); Beth Tzedec (Toronto, Canada) - Private High Schools like Los Angeles Hebrew High School that require re-branding/re-packaging. High level board consulting leading to raising $500,000 and 20% increase in enrollment over 2+ year engagement.
- Day School Marketing
Beth Hillel Elementary School; National Day School Foundation, Abraham Joshua Heschel Day School, Valley Beth Shalom Day School & Preschool, Beth Yeshurun Day School, OurSpace Los Angeles, University Synagogue Early Childhood Center and 20+ Day Schools - 3 Jewish community centers including West Side JCC and the now-defunct Valley Cities Jewish Community Center
- Jewish Youth Organizations including B’nai Brith Youth Organization (raised over $50k targeting California Jews in 8-month capital campaign)
- Camp Marketing: Woodcrest Preschools, Woodcrest Elementary School, Valley Trails, VT Sports Camp, Cottontail, Active Minds Active Bodies Summer Day Camp, JCC Camps
- Israel Technology & Science – American Friends of the Binational Science Foundation
- Jewish Health – Friends of Sheba Medical Center, Tel HaShomer
- Membership Management Services – User Interface Graphic Design for Membership & Donor Relations software
- Zimmer Children’s Museum
- Kabbalah Centers International
- Our Space LA – Special Needs collaboration between Temple Aliyah and VBS and countless others.
- CLICK HERE FOR RESUME
I have been in the top 3 in Google, Bing & Yahoo for “Jewish Marketing Agency”, “Jewish Marketing”, “Jewish Community Marketing” and “Marketing to the Jewish Community” because of that.
Talented Jewish Community Brand Strategist, Marketing Director, Creative Director, Web Developer, Social Marketer, Schmoozer and Kibbitzer with over 14+ years
CORE COMPETENCIES:
Brand Management & Identity Campaigns
Marketing Plan Development & Implementation
Website / Content Management System Development {CMS}
Search Engine Optimization {SEO} & Online PR
Social Media Campaigns & Moderation
Online Advertising, Pay-Per-Click & Facebook
Donor Relations Campaign Development
Community Engagement Marketing
Leadership & Board Consulting
Event Production & Sponsorship
CLIENT SUMMARY:
NA’AMAT USA CASE STUDY
RETAINER FOR 3+ YEARS with NA’AMAT USA to rebrand the organization including:
* Brand management, communication, public relations, donor relations, membership, website development and social media;
* Heavy re-positioning to various Jewish communities in top 30 “Jewish community” worldwide DMAs including segmented marketing campaigns (New York, Chicago, Miami, Boca Raton, Fort Lauderdale, Cleveland, Dallas, Houston, Austin, Atlanta, DC, Seattle, LA, SF, San Diego, etc.);
* Successful launch of celebrity endorsement with Mayim Bialik (Blossom, The Big Bang Theory) with production of several PSAs (youtube), Kveller Blog posts, Facebook campaigns and more;
* Resurrect site that was down for 2+ months; Launched new WordPress-driven website with content publishing/ management system in place (www.naamat.org);
* Successful launch of donor relations program raising over $100,000 to date;
* Relaunch of their membership organization including annual, renewals, and life memberships;
* Developed new creative for all their advertising (print, in some cases billboard, online);
* Created blast-email lead generation program to their 11,000 members in the US (opens and click thru rates is through the rough to internal feeders; externally well received);
* Extensive organization consulting, behaviour modification and collaboration/leadership development with national board and stakeholders; and
* Established NEW donor relations / membership database program. Managed database migration from their existing membership software (circa 1980) to new installation of DonorPerfect with over 70,000 records. Management of Donor Perfect set-up, data mining/management, list development, extensive custom report development.
Active JEWISH COMMUNITY Websites we’ve Designed, Coded and Launched!
* American Friends of the Binational Science Foundation
* Jewish Big Brothers Big Sisters of Los Angeles
* Friends of Sheba Medical Center, Tel HaShomer
* Cedars-Sinai
* Hebrew Union College / Kalsman Institute
* Jewish Wisdom & Wellness 2013 Conference
* Kehillat Ma’arav
* Active Minds Active Bodies Summer Day Camp – Heschel Day School, Northridge
* Beth Yeshurun Day School (Houston, TX) NEW
* NA’AMAT USA – National organization with 30,000 members worldwide, Pioneer Woman
* Oscar Litwak Foundation
* Valley Beth Shalom – Young Men’s Club
* Congregation Beth Torah
* Our Space Los Angeles
* Temple Isaiah (West Los Angeles, CA) – – web developer, IT and branding 3+ years along with Rabbi Zoe Klein’s blog
* Anshe Emet (Chicago,IL) – web developer, IT and branding 3+ years
* University Synagogue – complete redesign of website – web developer/IT and Communications Director for 4 years
* Membership Management Services – complete redesign
// Website Management & User Interface (UI) Implementation//
Backend for over twenty synagogues to date! List avail upon request.
Congregation Beth Torah (Torrance, CA);
Temple Israel (Minn, MN);
Temple Beth Sholom (Tustin, CA);
Temple Isaiah (West Los Angeles, CA);
Congregation Beth Israel (Vancouver, BC);
Congregation Beth Am (Los Altos, CA);
Anshe Emet (Chicago,IL);
University Synagogue (Brentwood, CA); and,
Beth Tzedec (Toronto, Canada).
HESCHEL DAY SCHOOL SUMMER CAMP
Developed online brand and camp registration enrollment website.
Archive of website here: Home Page : FAQ webpage :
Graphic Design: Solid Promotional Flyer
BROEKMAN communications :: Marketing Agency to the Jewish Community
View more presentations from BROEKMAN communications
VOLUNTEERING & LEADERSHIP ROLES:
- Men’s Club, Leo Baeck Temple
- Founder of the University of Judaism Alumni Association of the Undergraduate and Graduate Schools – 2001 – Present
- Founder of the Valley Beth Shalom Young Men’s Club – 2009 – Present
- Heschel Day School, Marketing & Website Committee Board Member, 2009-2010
- Valley Beth Shalom, Website/Marketing Committee, 2008 – 2010
- B’nai B’rith Youth Organization, Speaker, 2008 – Present
- Coro Southern California, Board Member, Alumni Association, 1999 – 2001
- Anti-Defamation League, Salvin Leadership Alumnus, Board Member, 1998-1999
- B’nai B’rith Youth Organization, Regional and International Leadership 1990-1995
