Linkedin for Business

Linkedin is a central part of our Lead Generation, Thought Leadership, Building Personas/profiles and Business Development funnel for our clients.

While we value many social media platforms, we highly recommend to lay a strong foundation with a platform that makes it possible to effectively showcase your thought leadership. LinkedIn offers prime real estate for doing just that.

By using a combination of your Company Page, Showcase Pages, Sponsored Updates, SlideShare and Groups as well as the option to publish on LinkedIn, you can lay a solid foundation to build and showcase thought leadership for both your company and professional brand.

Why Lead Gen on LinkedIn?

According to a State of B2B Marketing Report from Wpromote, 89% of B2B marketers use LinkedIn for lead generation, and 62% say it generates them leads, over two times more than the next-highest social channel.

At a time when connecting with the right audience and reporting accurately on results are top marketing priorities, LinkedIn helps you do both, with robust professional targeting filters and in-depth analytics.

The Buyer’s Journey is Changing

Today, the B2B buyer process is growing far more complex. On average, it is longer and more self-guided, with a rising number of stakeholders involved. In this environment, cultivating trust and taking a long-term view with relationship-building are smart plans.

LinkedIn: Your B2B Partner of Choice

Because B2B purchase decisions are complex, and often weighty, stakeholders look to experts to gain confidence. Data shows that the typical buyer consumes 7 to 10 pieces of content before making their choice. Professionals are participating in the conversation by sharing meaningful and insightful content with this community.

Focus on quality over quantity with your lead generation efforts

LinkedIn is a clear choice for B2B lead gen and high-consideration B2C marketing, with numerous studies pegging it as the most effective social channel

Sophisticated marketers structure lead generation around LinkedIn’s three primary strengths: robust professional data, a business context, and news feed products

Identify the most prevalent and consistent attributes among your customers and converting leads, then build personas with these traits

The Matched Audiences feature can maximize the quality of your leads by integrating data from your website and your existing lists

As buying committees continually expand, it’s vital to reach multiple people within an organization, and not just at the exec or manager level

Thought leadership isn’t just for branding; it has a direct impact on lead generation

Using layered targeting, and combining multiple LinkedIn ad products, will yield best results

Use Conversion Tracking for a full view of which ads and campaigns are delivering the results you want

Optimize relentlessly and work with sales to align strategies and zero in on your most valuable prospects

Linkedin Resources: 

1: 2017 State Of B2B Digital Marketing
2: Rethink the B2B Buyer’s Journey
3: LinkedIn – Your B2B Partner of Choice
4: Techniques of Social Selling (Just Do It!)
5: The Mindset Divide
6: The Sophisticated Marketer’s Guide to Thought Leadership
7: The Four Stages of Thought Leadership: ITSMA’s Maturity Model
8: How Thought Leadership Impacts B2B Lead Generation
9: The State of Sales Enablement Based on Data from 20,000+ Closed Deals
10: LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]