Real Estate PR & Marketing

Delivering brand strategy consulting, marketing campaigns and PR for luxury real estate developers, brokers, realtors and investment companies throughout U.S., Europe, Costa Rica, the Caribbean and Middle East for 16+ years.

Our expertise:

• Brand Strategy & Marketing
• Marketing Campaign Development
• Traditional PR & Publicity – office grand openings, promotion of star realtors, and luxury home press
• Lifestyle & Luxury Brand marketing
• Celebrity-owned homes and entertainment industry publicity
• Residential and commercial properties, mixed-use, shopping centers and restaurants
• Logo Development & Identity Campaigns
• Website development + Major SEO experience
• Search Engine Marketing
• Print & Online Advertising
• Google Pay-Per-Click

RESTAURANT REALTY COMPANY, Creative Director + Marketing & PR Director

• Relaunch website and develop Biz-Buy-Sell-like business brokerage platform for selling restaurants, bars, clubs and commercial buildings for niche industry leader, headquartered in Marin County, selling 1,200+ California-wide.
  www.RestaurantRealty.com
• Launch formal Search Engine Optimization/SEO and SEM programs.
• Oversee & expand extensive online advertising pay-per-click/lead generation program managing $130k annually.
• Launch extensive social media and online PR campaigns aimed at raising profile of organization.
• Handle PR for notable high profile restaurants like Fisherman’s Grotto #9, San Francisco’s Oldest Family-Run Restaurant at Fisherman’s Wharf.
• Oversee blast email to 50,000 selling restaurants, bars & nightclubs throughout CA State.
• Business development and Leadership consulting.
• Training key marketing/administrative staff.

MARIN SUITES HOTEL, Digital Marketing + SEO + Lead Generation Consultant

• Collaborated with with hotel ownership, hotel management company and hotel senior leadership to audit brand, online marketing, PR, advertising/PPC, social media, and SEO/website consultation.
• Focus on results-driven approach including lead generation to support hotel bookings and onsite events, community building & local PR.
• Launched blast email campaign platform targeted various channels and designed series of master templates for channel marketing.
• Creating funnel system including niche landing pages, SEO, keywords and backend integration.
• Examples:
  https://www.marinsuites.com/extended-stays/executive-suites

Barrel House Tavern Group, Creative Director/Website Developer, Restaurant Real Estate Group

• Fisherman’s Grotto #9, San Francisco – Webmaster editing pre-existing website.
• Tarrantino’s Restaurant, San Francisco – Developed new site for remodeled, recently acquired San Francisco Wharf restaurant –http://www.tarantinosrestaurant.com/
• Tommy’s Joynt, San Francisco – Minor graphic design work
• Barrel House Tavern, Sausalito – Minor website editing work.

Numerous privately owned hospitality industry exclusive CLIENTELE {under NDA}

• Services include website management/optimization, search engine optimization, online PR, social media development & moderation, pay-per-click advertising via Google & Facebook and marketing tactical operations. Leadership consulting. Training key marketing/administrative staff.

Numerous commercial real estate development companies under NDA

• Serving role as Marketing Director, Creative Director, Publicist, Communications Director, Graphic Designer/Art Director, Website Developer, SEO Specialist, Social Media Moderator and more.

Malibu Lumber Yard, Creative Director
SEE CASE STUDY BELOW

• Creative Director for luxury shopping center development.
• Freelance marketing/pr/social media.
• In-house Private Consulting – “supplementary” to ad/pr agencies.
• Numerous repackaging campaigns with change in ownership.
• www.themalibulumberyard.com 

1162 Via de la Paz Vision/Pacific Palisades Home/Showcase, Creative Director

• Partnership collaboration with Structure Home, Green Builder Media‘s Vision House LA and Prudential in Brentwood.
• Developed showcase website and online branding including Facebook. 1162ViaDeLaPaz.com
  
• See Case Study here: https://www.broekmancomm.com/clients/real-estate-expertise/luxury-4m-pacific-palisades-home-1162-via-de-la-paz/

The Plaza at Santa Monica, Social Media Director, Project Manager, Art Director

• Social media agency of record for Metropolitan Pacific, Clarett West Development and DLJ Real Estate Capital Partners for luxury real estate mixed-used city-owned shopping center in Santa Monica.
• Oversee all monitoring of online brand during early entitlement phase of city approval and permitting.
• Develop social media strategy for development team and oversee all social media and online PR initiatives in collaboration with The Garvey Group.
• Set-up, acquire handles, design user experience, develop calls to action and develop content/posts on dedicated Facebook, Twitter and other accounts. www.ThePlazaatSantaMonica.com | www.facebook.com/plazaatsm

The Sliding Door Company, Social Media Director

• Developed online marketing strategy
• Managed extensive marketing intelligence, audience reconnaissance and website audit including visitor tracking mechanisms.
• Developed new blast email campaigns
• Authored social media plan and launched social media platforms including:
  www.facebook.com/TheSlidingDoorCo ~ twitter.com/SlidingDoorCo

Kalia Living, Social Media/Creative Director

• Develop company’s new brand online showcasing its luxury green/eco custom homes and vacation properties across four (4) master plan communities in Guanacaste, Costa Rica – 1500+ acres.
• Collaborated with CEO and leadership to develop new website and collateral.
• Served an on-going Business Development role. www.kalialiving.com

The Good Landlord, Creative Director

• Book launch, website development, brand activation and social media moderation for new real estate consulting practice. www.TheGoodlandlord.com

Confidential Real Estate investment fund

• $50M confidential real estate investment fund with four partners – buying ‘tape’ from banks for large database of foreclosures
• Developed powerpoint master deck and parlor meeting marketing collateral

Pinnacle Estate Properties, Inc.
16-year+ partnership since June 2005.

Creative Director/Marketing Director

• Oversee Creative, Graphic Design & printing for 9-office 1100+ real estate agency
• Corporate identity for company including corporate and individual agent listing presentations.
• PR for 4 office openings + 20th Anniversary Campaign.
• Developed Estate Division brand
• Established 2016 new logo and style guide.
• Established new 2016 corporate signage program.
• Developed monthly company-wide training of online marketing, social networks, and company initiatives.
• Developed corporate and individual agent listing presentations, including recent 2016 and 2018 new listing presentations.
• 1000+ direct mail campaigns.
• Handled all business cards for 500+ agents including design (100s of variations) plus printing.
• Responsible for 45 recruitment campaigns re-branding Pinnacle.
• Managed 20th Anniversary campaign plus grand opening of 2 offices.

Weintraub Financial Services, Creative Director

• Started new Identity Campaign including rebranding to Weintraub Real Estate Group.
• Developed logos, business cards, letterhead/stationary & envelopes and other key collateral.

Rosano & Partners, Marketing Director & Creative Director

• Support launch of Rosano Partners (Residential & Commercial), Rosano Property Management and Roman Group LLC (Investment property) companies.
• Extensive collateral & marketing campaign development including logo development, letterhead and business cards, direct mail campaigns, website support and printing & fulfillment.

Consensus Planning Group (now Consensus Inc.), Marketing Manager/Creative Director

• Marketing Manager for Land Use / Entitlement PR / Community Relations Firm
• Directed marketing for four-office firm that specializes in real estate and land use community, entitlement and development PR.
• Developed and executed multi-tiered marketing & PR plan, including developing new website.
• Managed all creative for client acquisitions and project fulfillment, including numerous notable real estate developers, public affairs contractors, city/county entities, and private parties seeking land use and transportation consultation.Community Relations for John Laing Homes, Home Depot, John Laing Homes, M. David Paul, Standard Pacific Homes, J.h Snyder, BNSF, OCTA and numerous others.
• Extensive web, blog, design, and pr experience.

Coldwell Banker, Publicist/Marketing Manager

• Developed 100th Anniversary Campaign for Valley-based franchise offices of Coldwell Banker.
• Oversaw marketing plan development in coordination with Connecticut headquarters.
• Launched extensive direct mail campaigns and agent recruitment programs.
• Responsible for all design, copywriting, printing and fulfillment.